HAIR TYPE

For women looking for a full-bodied blow-dry.

RESULTS / EFFECT

Nude construction. A serum that gives shine and softness with body and texture. An easy-to-apply and dose foundation for construction. Use it for blow-drying, it stays lightweight for a luxurious nude touch.

APPLICATION / HOW TO USE

Apply two to three pumps on washed, towel-dried hair. Spread evenly through the hair and blow dry.

TIPS FROM THE PROS

Tip from Dylan Bradshaw, H3 hairdresser: Pure Texture is the perfect product for today's woman. It smoothens unruly hair but gives movement and hold for that messy dressy look. A must have for all hair types.

TECHNOLOGY

Nude Touch Technology : new thin and resistant polymer, minimizing the product sensation.